Vogue – In 1982 the house of Chanel was something of a grand old lady. Despite the brand’s history of early 20th century innovation, it had become boring and bougie. Enter Karl Lagerfeld (then also working for Chloé and Fendi), who realized at once that the company needed more than a face-lift. Always prolific, at the same time that Lagerfeld was transforming Chanel, he was creating a blueprint for the role of a creative director that is still being followed today…

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