. Balenciaga Launches a Video Game for Its Fall 2021 Collection « JO LEE MAGAZINE

Harper’s Bazaar – In a year that had brands reimagining fashion presentations as childhood pastimes (think: Dior’s dolls, Moschino’s marionettes, and Loewe’s paper cutouts), Balenciaga took the trend to new heights. This weekend, the French label released Afterworld: The Age of Tomorrow, a bespoke video game created by Unreal Engine, to serve as a showcase for its fall 2021 collection.

Designer Demna Gvasalia envisioned a mythological, space-age adventure set in the year 2031 that has players exploring five levels, from the brand’s virtual store to a dark forest and a picturesque mountaintop at sunset…

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