. “Luxury Is That Which You Can Repair”—Why Renewable Fashion’s Time Has Come « JO LEE MAGAZINE

Vogue – As a marker of desirability, being environmentally virtuous has transitioned from niche consideration to central parameter of desire.

In a nutshell, “sustainable” doesn’t mean “better,” it means “less worse:” new things made from stuff that is less environmentally damaging than other stuff might have been. The problem at the heart of fashion’s grudging paradigm shift is that the manufacture of fun but unnecessary new things that people want—fashion’s core model—is increasingly undesirable, whether you call it “sustainable” or not.

Learn how different brands are coping to this shifting consumer dynamic at Vogue.

World on the Run | Jo Lee Magazine

Comments are closed.