. Forget Sustainability—Can Fashion Heal the Planet? « JO LEE MAGAZINE

Vogue – As companies push marketing efforts around sustainability for Earth Day, you have to wonder: Why is “sustainability” anyone’s goal? Nearly a year ago, Aras Baskauskas, the CEO of Christy Dawn, raised this exact question. “What are we trying to sustain, the fires, the tornadoes, the mass extinction?” he asked. “We don’t need to be sustainable, we need to be regenerative.”

Learn how some clothing production methods can actually restore biodiversity and soil fertility at Vogue.

World on the Run | Jo Lee Magazine




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