. National Gallery of Canada unveils new brand image rooted in Indigenous ways of knowing and being « JO LEE MAGAZINE

ART DAILY – Inviting, alive, open, dimensional—words that define the new core principles of the National Gallery of Canada (NGC) and underpin its new brand image, publicly unveiled today. Comprised of a new digitally animated logo and new corporate colours, the national museum’s new visual identity reflects the strategic behavioural changes that the Gallery has set out to embody and that are integral to its mission. The National Gallery of Canada’s new visual identity is centred on a word that emerged from a conversation with Algonquin Elders from the unceded territory upon which the Gallery is located.

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