. NBC’s Tokyo Olympics Coverage Spurs ‘Advertiser Anxiety’ As Viewership Continues to Decline « JO LEE MAGAZINE

Fox News – NBC’s primetime coverage of the Tokyo Olympics continued to spiral downward on Monday, averaging 14.7 million viewers for a 49% drop compared to the equivalent night from the 2016 Rio de Janeiro Games.

Monday’s telecast also shed 53% of viewers from coverage of the first weeknight primetime during the 2012 London Olympics and declines were even larger among the advertiser-coveted demographic of adults aged 18-49…

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