. This company claims to help the world’s biggest corporations recycle. Activists say it’s greenwashing. « JO LEE MAGAZINE

Vox – TerraCycle calls itself a “social enterprise Eliminating the Idea of Waste®.” But it might be best understood as the company that will recycle the packaging and products created by large corporations.

A new lawsuit filed against TerraCycle in March 2020 alleges that it and its biggest corporate partners — including Coca-Cola, Procter & Gamble, Late July Snacks, Gerber, L’Oreal, and Clorox — are not telling the whole truth when they say their packaging is recyclable. It says the recycling programs are not accessible or transparent, and the vast majority of packaging still winds up in the landfill or ocean despite conscious consumers’ best efforts.

Get a more in-depth analysis of TerraCycle at Vox.

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