. Saks Kicks Off Its Holiday Campaign with Iconic Window Displays and a Festive Light Show « JO LEE MAGAZINE

Harper’s Bazaar – Whether you’re keeping a close eye on your calendar or not, there are a few tell-tale signs that its officially holiday season in New York City. Among the traditions is the unveiling of Saks Fifth Avenue’s intricate Manhattan window displays and the always memorable light show, with more than 700,000 programmed LED lights adorning its flagship location. This year, the brand is partnering with The Obama Foundation’s Girls Opportunity Alliance, with a million-dollar donation from the luxury retailer.

“The holiday season is an important time for Saks to connect with our customers in a meaningful way through unique and memorable experiences,” Marc Metrick, CEO of Saks, said. “This year, we are proud to support the Girls Opportunity Alliance and to champion the program’s mission to empower adolescent girls around the world through education. Our support of the Girls Opportunity Alliance is the perfect way to capture the joy of this time of year and we look forward to sharing this innovative, one-of-a-kind campaign with our customers across all Saks Fifth Avenue channels.”…

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