. The Beauty Brands Breaking Into the NFT World « JO LEE MAGAZINE

Harper’s Bazaar – When Clinique Almost Lipstick in Black Honey exploded on TikTok last fall, the sheer berry shade—which hadn’t seen that kind of popularity since the ’90s—was suddenly out of stock everywhere. So Clinique created a limited-edition digital version for its most forward-thinking fans. “If you couldn’t get it in a store, you could own the NFT and get in on the experience,” says Roxanne Barretto Iyer, Clinique’s vice president of global consumer engagement. For a certain subset of beauty consumers, a Black Honey NFT may not be wearable, but it has major value…

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