. Can Billie Eilish Convince Fans to Shop More Sustainably? « JO LEE MAGAZINE

Vogue – Historically, celebrities haven’t had much luck with influencing actual behaviors, argues Anika Kozlowski, assistant professor of fashion design, ethics and sustainability at Ryerson University. The reason? Hypocrisy: “There’s a huge cognitive dissonance and irony when you have [celebrities and musicians] promoting sustainability yet they wear all the latest fashions, they travel in jets, they live lavish lifestyles,” she says.

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