. In Case You Missed It – NFL Shield, An Indigenous Take « JO LEE MAGAZINE

INDIAN COUNTRY TODAY – Not Afraid and OXDX are part of this year’s “Origins: An NFL Collection” program just in time for the Super Bowl. The NFL hosted a pop-up retail launch event in Tempe, Arizona on Wednesday to showcase the new merchandise before it hit stores and online on Thursday. The collection highlights design talent in cities hosting the Super Bowl. This year’s game will be played Sunday in nearby Glendale, Arizona. Behind the two Native brands are namesake Elias Jade Not Afraid, Apsaalooke, and Jared Yazzie, Diné, and Allie Stone for OXDX. Designers Ashley Macias and Manor Phoenix are also part of the collection.


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